Twitter's been getting extensive media coverage already and if you are in the marketing industry still skeptical about the merits of how this micro-blogging platform could reap potential benefits to your brand, please let me show you using the Wedding analogy what you're missing out for not jumping onto the Twitter bandwagon.
PR professional, Melvin Yuan from Waggener Edstrom recently became the protagonist in what is said to be Singapore's first Twitter wedding, which he coined as #Twedding.
A couple of his friends who weren't able to attend his wedding in Singapore were eagerly anticipating the live updates via Twitter.
If you follow his #Twedding, you would now know about Hort Park if you hadn't already known and might consider it as a possible venue for future events.
What I'm implying here is how your brand could "casually" pop up in such social chatter (whether you choose to or not) and the opportunities to associate your brand in such occasions.
Gretchen King, vice president of business development for Darizi, a luxury wedding portal said the company is open to creative and innovative platforms and will be keen to explore how they could engage brands in future 'twitter weddings'.
She said the Darizi portal currently offer newly weds a platform on its website called 'Darizi World' to put up their wedding albums, blogs, videos and journals to track their wedding preparations leading up to the big day.
Getting married is just one such occasion that involves a lot of emotional decisions and very often, people rely heavily on word of mouth from finding a good venue, picking the right wedding gown to having a reliable make-up artiste to ensure that very important day run smoothly and be remembered as a memorable one.
While it could be time consuming to engage your audience through the various social media platforms, you can no longer ignore how your consumers are talking about your brand in these spaces.
For those of you who're getting married and flirting with the idea of a twedding, make sure you explain to your Tweet of Honour what role he or she's going to play. And choose someone who's tech savvy please.
If you're a geek like me who keeps getting passed over to be maid of honour, you could now flaunt your geekiness by volunteering yourself as the Tweet of Honour. *geeky grin...
A couple of his friends who weren't able to attend his wedding in Singapore were eagerly anticipating the live updates via Twitter.
If you follow his #Twedding, you would now know about Hort Park if you hadn't already known and might consider it as a possible venue for future events.
What I'm implying here is how your brand could "casually" pop up in such social chatter (whether you choose to or not) and the opportunities to associate your brand in such occasions.
Gretchen King, vice president of business development for Darizi, a luxury wedding portal said the company is open to creative and innovative platforms and will be keen to explore how they could engage brands in future 'twitter weddings'.
She said the Darizi portal currently offer newly weds a platform on its website called 'Darizi World' to put up their wedding albums, blogs, videos and journals to track their wedding preparations leading up to the big day.
Getting married is just one such occasion that involves a lot of emotional decisions and very often, people rely heavily on word of mouth from finding a good venue, picking the right wedding gown to having a reliable make-up artiste to ensure that very important day run smoothly and be remembered as a memorable one.
While it could be time consuming to engage your audience through the various social media platforms, you can no longer ignore how your consumers are talking about your brand in these spaces.
For those of you who're getting married and flirting with the idea of a twedding, make sure you explain to your Tweet of Honour what role he or she's going to play. And choose someone who's tech savvy please.
If you're a geek like me who keeps getting passed over to be maid of honour, you could now flaunt your geekiness by volunteering yourself as the Tweet of Honour. *geeky grin...
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