Langham's apology

So maybe by now you've seen the apology from Shaun Campbell, general manager at Langham Place, if not here it is.



Last week, I was invited by Langham's new public relations agency Weber Shandwick to interview Campbell and grill him about the disastrous online campaign launched a few weeks back called "Big Deal".

The brief was pretty simple. Come in, ask a few questions and try and find out what happened. It's quite an extraordinary series of events, which for a relatively small marketing team is even more surprising (it seems no one outside the Langham Hotels International e-marketing team knew about the videos). But generally the view from inside Langham is one of total embarrassment, made even more painful that the hotels are locally owned.

Unfortunately Langham was quicker than me at getting its footage edited and online, but I'll get my video up as soon as I can. Stay tuned.