A magazine and map hybrid, of course. Visitors to Hong Kong can now get updated with a list of best shopping arcades and restaurants when they stroll into town for their holiday!
The first ever licensed monthly publication by the MTR is now distributed in the underground. Tourists can grab a copy of magazine for free upon purchase of any MTR tourist ticket.
The best buy section includes the list of suggested itineraries, selected hotels, dining and shopping outlets.
The Ossima Publishing Group, responsible for producing the title, say they are very cautious in selecting advertising partners.
"We will only choose positive brand name to advertise," said KL Chan, CEO of LoveTravel Group, of which Ossima Publishing is a subsidiary. "Any brands that receive complaints from tourists will not be in our list."
Targeting to distribute 40,000 copies a month, the publication is a combination of map and magazine. Instead of getting the location information of the recommended shopping mall, there is a box next to it with its detailed information.
KC Chan is confident that such a goal can be accomplished.
The publishing group will sign a contract with MTR for 2 years and only tourists could grab the magazine upon purchase of underground tourist ticket.
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