Mobile Boutique?

Strolling into Nathan Road the other day, I saw a colorful truck driving through the busy road, far far away.

I thought it was the Mister Softee, or what the locals call "ice-cream car." But I was mistaken when I saw a number of people lining up to enter the truck.

Following the queue, I was quite amused to see it is Uniqlo new advertising strategy - a mobile boutique with hundreds of T-shirts decorated the truck.

Uniqlo has expended quite vigorously in the Asia Market in recent years. With its "simple" style, it attracts those who like mix and match.

Promoting the new line of Unliqo Tee, the shop launches a new campaign -the mobile boutique.

"This little truck is very effective in promoting our new items," Jen Leung, marketing officer of Unilqo said. "There are so many items, not just the tee but also jeans and scarf, in the actual shop. And this provides another space for potential customers to know more about our Tee design." Jen Leung, Marketing Officer of Uniqlo said.

Instead of storing the stocks in the trucks, passer by could click the computer installed in this 200-feet tiny little shop, to browse the latest items displayed on the computer screen.