Xbox 360, marketers of hardcore games such as Gears of War and Halo 3, are heading into the non-traditional gaming market, launching an Xbox 360 console for families. In what looks to be an attempt to dampen the family appeal of Nintendo’s Wii, Microsoft has unleashed the full force of its marketing might on the new, and potentially lucrative, gaming audience.
So how does it differ from a normal Xbox 360? For starters, violent games are clearly gone and have been replaced by more “family-friendly” games and Microsoft has signed a deal with Warner Bros to unleash a suite Looney Tunes cartoons for download on Xbox 360. Also, Nickelodeon has jumped on board, adding three new shows to its existing library of more than 300 episodes of TV shows available on Xbox LIVE and games will be exclusively available on Xbox LIVE
In a statement, Jeff Bell, corporate vice president of global marketing at Microsoft’s Interactive Entertainment division, had this to say about its new offering.
“As families gather together this holiday, it’s the perfect time to launch a new low-priced, high-value Xbox 360 that plays games, TV shows and music for everyone to enjoy.”
Sounds nice, but just don’t tell the hardcore gamers.
3 comments:
Both the third gen console big boys seem surprised at the popularity of Wii's much more paired down gaming platform and both seem to be looking at their marketing to try and get them some of that kiddie gaming stuff. Sony seems particularly miffed at how well the Wii is selling. The trouble is the Wii has the much publicised secret weapon of active movement control which parents love because it forces their little fatties to get out of their chairs and jump and run and swing and hit like their characters in the games. And once you've got the parent's on side well the game is over.
Well that's till they get broken tellys and injured babies.
http://www.wiiinjury.com/
http://www.wiidamage.com/
http://www.wiihaveaproblem.com/
OOOuch but some are really funny.
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